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Terms & Condition | Our Advertisement Standards

1. Overview



Understanding our Advertising Standards

Our Advertising Standards provide policy detail and guidance on the types of ad content we allow, and the types of ad content we prohibit. When advertisers place an order, each ad is reviewed against our policies.

Common points of confusion

To help you build a compliant and user-friendly ads experience, we've highlighted some common areas of confusion. Click the links below to learn more about:

  • Personal attributes
    Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health (including medical conditions), vulnerable financial status, voting status, membership in a trade union, criminal record, or name.
    We don't allow advertisers to run ads that assert or imply the personal attributes of their audience. Instead, ads should focus on the benefits of the product or service being advertised.

  • Sexually suggestive content
    Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

    Ads that assert or imply the ability to meet someone, connect with them, or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.
    Advertisers can’t run ads that contain adult content. 

  • Advertising restrictions on business assets

    Violating content

    Ads must go through our ad review process and comply with our Advertising Standards. If we find that an advertiser runs ad content that severely or repeatedly violates our policies, we may apply advertising restrictions on their ad account.
    If we find that advertisers are running ads that severely or repeatedly violate our policies, we can go beyond rejecting ads and apply advertising restrictions.
     

    Account Authenticity

    Advertisers must use authentic business assets to run ads across our technologies. If we find that an inauthentic user account, ad account, Page or Business Account was used to run ads, an advertiser may face advertising restrictions.  We may restrict or remove inauthentic user accounts.
     

    How to appeal advertising restrictions

    If you believe your Ad Account, ad account was incorrectly restricted, you may be able to request a review of the decision.

2. Our advertising policy principles

  • PROTECTING PEOPLE FROM UNSAFE AND DISCRIMINATORY PRACTICES
    Our policies require all advertisers to comply with the laws in their jurisdiction, not engage in discriminatory practices, and not sell illegal or unsafe substances.

  • PROTECTING PEOPLE FROM FRAUD OR SCAMS

    Our policies prohibit ads promoting products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.

  • PROMOTING POSITIVE USER EXPERIENCES

    We prohibit ads containing shocking, sensational, or excessively violent content, certain adult content and profanity. We also prohibit other objectionable material, such as content implying or attempting to generate negative self-perception in order to promote diet, weight loss or other health related products.

3. What to do if your ad is rejected

Your order amount will be refund to your Zateads Wallet. You may create a new ad or edit your ad to comply with our policies. These ads will be treated as new ads and reviewed by our ad review system.

If you believe the ad was incorrectly rejected or restricted, you can request a review of the decision in by contacting us.
 

Unacceptable content

Content that is illegal or otherwise considered unacceptable to people who use our technologies.
Illegal Products and Services
Ads must not constitute, facilitate, or promote illegal products, services or activities.

Discriminatory Practices
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

Inflammatory Content
Ads must not contain claims that a person or group of people are a threat to the physical safety, health or survival of others on the basis of race, ethnicity, national origin, religious affiliation, sexual orientation, caste, sex, gender, gender identity, serious disease, disability or immigration status.

Unacceptable Business Practices
Ads must not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.

Cheating and Deceitful Practices
Ads may not promote products or services that are designed to enable people to engage in cheating or deceitful practices.

Unrealistic Outcomes
Ads must not contain promises or suggestions of unrealistic outcomes as specified below for health, weight loss, or economic opportunity.

Prohibited Financial Products and Services
Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.

Unsafe Substances
Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements,

Weapons, Ammunition or Explosives
Ads must not promote the sale or use of weapons, ammunition or explosives. This includes ads for weapon modification accessories.

Tobacco and Related Products
Ads must not promote the sale or use of tobacco or nicotine products and related paraphernalia. Ads must not promote delivery devices, such as electronic cigarettes, vaporizers, or any other products that simulate smoking or are otherwise designed for use with tobacco or nicotine products. Ads may promote cessation products approved by either the World Health Organization or the U.S. Food and Drug Administration, and must comply with all applicable local laws, required or established industry codes and guidelines.

Adult Content
Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

Ads that assert or imply the ability to meet someone, connect with them, or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.

Grammar and Profanity
Ads must not contain profanity or incorrect grammar and punctuation. Symbols, numbers and letters must be used properly, without the intention of circumventing our ad review process or other enforcement systems.

Low Quality or Disruptive Content

  • Ads must not contain content that provide an unexpected or disruptive experience. 
  • Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.
  • Ads for movie trailers, TV shows, video game trailers and other similar content are only allowed with prior written permission.
  • All ad components, including any text, images or other media, must be relevant to the product or service being offered.
  • Branded Content
    Ads promoting branded content must tag the featured third party product, brand or business partner using the branded content tool. Branded content within ads is defined as a creator or publisher's content that features or is influenced by a business partner for an exchange of value.

Personal Attributes
Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health (including medical conditions), vulnerable financial status, voting status, membership in a trade union, criminal record, or name.

Sensational Content
Ads must not contain shocking, sensational or excessively violent content.

Commercial Exploitation of Crises and Controversial Events
Ads must not contain content that exploits crises or controversial events for commercial purposes.

Personal Health and Appearance
Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health-related products.

Content-specific restrictions

Alcohol
Ads must not promote the sale or use of Alcohol or services.

Adult Products or Services
Ads must not promote the sale or use of adult products or services.

Dating
Ads must not promote the dating services.

Cosmetic Procedures and Wellness
Ads for Cosmetic Procedures and Wellness are only allowed with prior written permission. 

Online Pharmacies
Ads for online pharmacies are only allowed with prior written permission.

Financial and Insurance Products and Services
Ads promoting credit cards, loans or insurance services are not allowed.

Intellectual property infringement

Content that infringes upon or violates the intellectual property rights of a third party.

Third-Party Infringement
Ads may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyright, trademark or other legal rights. This includes, but is not limited to, the promotion or sale of counterfeit goods, such as products that copy the trademark (name or logo) and/or distinctive features of another company’s products to imitate a genuine product.

Social issue, electoral or political advertising

Content that promotes social issue, electoral or political views.
Ads about Social Issues, Elections or Politics
Advertisers cannot run ads about social issues, elections or politics.

Things you should know

  1. Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your account.

  2. If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts. You must not change the advertiser or client associated with an established ad account; set up a new account. You are responsible for ensuring that each advertiser complies with these Advertising Policies.

  3. We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.

  4. These policies are subject to change at any time without notice.